AI Visibility Audit
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Incorrect code. Please try again.
Prepared by saigon.digital · April 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your property owners are no longer just searching on Google — they're asking AI which management companies to shortlist. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital has been a valuable partner in strengthening our digital presence and thinking more strategically about visibility in modern search. Their team understands not just websites and SEO, but where search is heading — especially with AI-driven discovery changing how families research schools. They brought practical recommendations and a strong commercial mindset around admissions ROI, school visits, and enquiry generation. We were impressed by their ability to connect technical execution with real outcomes for brand awareness and parent engagement.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Guesture stands in the AI search era — and the opportunity cost of the current gap.
Pedro, despite Guesture being the go-to local expert in South Wales with a genuine hospitality pedigree, your brand is effectively invisible when property owners ask ChatGPT, Perplexity, or Gemini which Airbnb management company to use. National players like Pass the Keys (DR 45), Houst (DR 53), and GuestReady (DR 60) are winning the AI recommendation war — before prospects ever see your website or hear about your 300% revenue growth results.
We tested how Guesture appears when property owners ask AI tools to recommend short-term rental management companies in Cardiff, Newport, Bristol, and South Wales.
ChatGPT defaults to national brands like Pass the Keys, Houst, and GuestReady. Guesture does not appear in category recommendations.
Appears in local South Wales queries but drops out entirely for Bristol and broader "best in UK" searches where national players dominate.
Perplexity recommends Houst, GuestReady, and Pass the Keys by default. Guesture absent from all tested queries.
Gemini favours brands with strong Trustpilot presence, comparison content, and national coverage. Guesture not surfaced.
1 / 4 platforms currently surface Guesture in relevant AI-generated recommendations — and only for hyper-local queries.
Structured authority content, Trustpilot and Google reviews at scale, location-specific landing pages, comparison content, and consistent brand signals — all of which national competitors currently have more of.
We ran the exact searches your prospective property owners use when asking AI tools to recommend a management company. Here's who appeared — and whether Guesture was in the answer.
Guesture holds its ground in hyper-local Newport & South Wales queries — but the moment a buyer searches for "Cardiff" or "Bristol" (your growth markets), national chains with higher DR and broader content take every slot. You're winning the village but losing the city.
Your local expertise, Marriott partnership, Plum Guide recognition, and 300% revenue growth case studies are powerful signals. They just need to be structured in a way AI models can find and cite — and that's entirely fixable within 60–90 days.
These are the companies currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Guesture You | 15 | Not Cited | Partial | Not Cited | Audit target |
| GuestReady | 60 | Cited | Appearing | Cited | Multi-city presence, strong G2/Trustpilot reviews, and "award-winning" positioning across every city page. |
| Houst | 53 | Cited | Appearing | Cited | 7,000+ properties managed, Trustpilot presence, comparison blog content, and "best of" city pages for every market. |
| Pass the Keys | 45 | Cited | Appearing | Partial | 9,780+ Trustpilot reviews, franchise model creating city-specific content, and comparison articles positioning them as "UK's leading" platform. |
| HelloGuest | 44 | Partial | Appearing | Partial | Premium positioning with consistent 5-star Airbnb ratings and dedicated Cardiff/Wales landing pages. |
| Nestify | 20 | Partial | Appearing | Not Cited | City-specific landing pages for every UK market and "30% more income" messaging that AI models frequently quote. |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes Guesture can make right now to start appearing in AI-generated recommendations within 30–90 days.
airfreedom.net still holds 566 backlinks and 53 referring domains that aren't properly benefiting guesture.co.uk. Implement full 301 redirects with link reclamation, update all directory listings (Google Business, Airbnb, Booking.com, Marriott partner page) to point to guesture.co.uk, and reclaim the combined DR potential of both domains.
Create dedicated, content-rich pages for "Airbnb Management Cardiff", "Short-Term Rental Management Bristol", and "Serviced Accommodation Newport" with structured FAQs, pricing transparency, and your Marriott/Plum Guide credentials. This is exactly the format AI models pull from when recommending local providers.
Pass the Keys has 9,780 Trustpilot reviews; Guesture has minimal review presence outside Airbnb. Launch a systematic Trustpilot & Google review campaign from existing property owners, get listed on comparison sites (aeve.ai, Rentals United), and seed your Marriott partnership and WalesOnline feature into structured data AI models can find.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
Guesture has the hospitality credentials, the Marriott partnership, and the results to compete with any national chain. The gap isn't quality — it's visibility. We've helped brands across the UK and beyond close exactly this kind of gap. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for the short-term rental market.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days.
Every month Pass the Keys and Houst add more reviews, more city pages, and more authority signals. AI models are training on content published now — delay compounds the problem.